The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Source: Search Engine Land
Link: Google’s all-new, quite counterintuitive guide to ad testing
Leave a Reply