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Month: July 2023

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X launches creator ads revenue sharing program

31 July 2023 Search Engine Land 0

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of […]

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Reminder – Google’s similar audiences are being removed

31 July 2023 Search Engine Land 0

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a […]

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Andi Search launches new semantic content engine

31 July 2023 Search Engine Land 0

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi […]

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Universal Analytics still processing data one month after ‘sunset’

31 July 2023 Search Engine Land 0

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to […]

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How to create local content that builds trust and drives sales

31 July 2023 Search Engine Land 0

While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce.  An HVAC company, hardware store, […]

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5 tips for a successful programmatic ad campaign

31 July 2023 Search Engine Land 0

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is […]

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B2B keyword research: A comprehensive guide

31 July 2023 Search Engine Land 0

B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic […]

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Ad spend up across Google, Meta, Amazon, Walmart in Q2

28 July 2023 Search Engine Land 0

Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: […]

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Google’s attribution model shake-up: 3 solutions for advertisers

28 July 2023 Search Engine Land 0

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click […]

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Google Search rolls out site name updates and workarounds

28 July 2023 Search Engine Land 0

Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices […]

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