The cloud transformation has begun – are you ready?

29 September 2020 0

30-second summary: As businesses respond to the effects of COVID-19, they require a transformation that encompasses cloud technology as much as possible. Organizations have been […]

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What marketers can do to pandemic-proof their data assets

29 September 2020 0

30-second summary: Pre-pandemic, marketers could make some safe assumptions about how their customers lived and what interested them most based on their available first-party data. […]

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Voice-enabled AI: Pioneering the contactless future

28 September 2020 0

30-second summary: Speech based solutions, which allow for contactless customer interactions by their inherent design, are now in greater demand than ever before. To begin […]

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Ways to take consumer privacy seriously in the time of COVID

28 September 2020 0

30-second summary: Jornaya data shows the number of TCPA Visual Playback (VPB) requests skyrocketed in May 2020. These requests occur when a client receives a […]

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This is what a customer data platform (CDP) is designed to do

25 September 2020 0

30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed […]

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Tips to reinvigorate your social marketing strategy for impact & authenticity

25 September 2020 0

30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers […]

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

25 September 2020 0

30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in […]

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How to adapt your SEO strategy to navigate through the pandemic

24 September 2020 0

30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to […]

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Best Practice: Four ways to leverage lifecycle marketing

24 September 2020 0

30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, […]

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The B2B content that can help your sales team close

23 September 2020 0

30-second summary: The driving force behind many B2B marketing initiatives is content creation, but all content is not equal. Some content types are better for […]

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