Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

4 July 2020 0

30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest […]

Share Button

Cost of common digital CX frustrations, and how to prevent them

3 July 2020 0

30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as […]

Share Button

Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

3 July 2020 0

30-second summary: Introducing the concept of ‘contact tracing’: On the heels of COVID-19, global governments are considering tech and location-based data tracking tools to prevent […]

Share Button

Anticipating customer needs with data and AI

2 July 2020 0

30-second summary: Now more than ever, brands need to make sure they are reaching their customers with the right content in the right channels at […]

Share Button

Eight best ways to use AI in martech in 2020

2 July 2020 0

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify […]

Share Button

Five changes in social advertising for brands during COVID-19

1 July 2020 0

30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this […]

Share Button

The rise of the AI-automated enterprise

1 July 2020 0

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise […]

Share Button

5 tips to accelerate your company’s AI implementation

30 June 2020 0

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A […]

Share Button

How Adobe uses AI internally to drive growth

30 June 2020 0

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood […]

Share Button

The AI-enhanced CX: Agility for an uncertain future

29 June 2020 0

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, […]

Share Button