Why Wordle is winning

26 January 2022 0

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure […]

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How marketers can use weather data as a strategic tailwind

25 January 2022 0

30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers can work holistically across all functions of their organization to find unique opportunities […]

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Five senior marketing roles that will dictate brand success in 2022

11 January 2022 0

30-second summary: Customers continue to have high expectations from brands With empathy, inclusivity, security, and convenience as core themes – some senior marketing roles will […]

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Putting people first: The path to building a digital center of excellence

6 January 2022 0

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size […]

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Three trends to watch in 2022

4 January 2022 0

30-second summary: The connection between influencers and buyer decisions will continue to deepen as the creator economy expands beyond the $104 billion mark Social shopping […]

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Future-proofing 2022 strategies: four things marketers need to know

28 December 2021 0

30-second summary: The Great Reshuffle and privacy-first policies greatly impacted the advertising and marketing industries last year and will continue to disrupt the landscape in […]

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ClickZ’s 5 most popular articles of 2021

16 December 2021 0

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, […]

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CMO’s five key learnings from 2021

13 December 2021 0

30-second summary: The only thing we can be sure of for 2022 is change – and lots of it Marketing leaders will be expected to […]

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How to enter the evergreen mindset for successful content

9 December 2021 0

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value […]

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

7 December 2021 0

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. […]

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