3 tactics to improve CTAs for increased relevance and conversions

2 December 2021 0

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Please visit […]

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When Google’s title change goes wrong

2 December 2021 0

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages. Please visit […]

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Google Search lets you see if a doctor or healthcare facility takes your insurance

2 December 2021 0

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for […]

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Google adds PrestaShop to its list of available e-commerce integrations

2 December 2021 0

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Please visit Search Engine Land for the full article. […]

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Google December 2021 product reviews update rolling out

1 December 2021 0

Google said this update will take about three weeks to fully rollout. Please visit Search Engine Land for the full article. Source: Search Engine […]

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3 SEO metrics to help secure executive-level buy-in

1 December 2021 0

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and […]

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Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

1 December 2021 0

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Demographic […]

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

30 November 2021 0

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations. Please visit Search Engine Land for the full […]

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Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

30 November 2021 0

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors […]

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YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

30 November 2021 0

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days. Please visit […]

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