YouTube year in review: The top 10 ads of 2022

2 December 2022 0

If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, […]

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Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0

2 December 2022 0

Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others […]

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What it takes to be a subject matter expert in search marketing

2 December 2022 0

Search marketing continues to be a rapidly evolving space.  There is a great demand for search marketing talent – specifically for people with subject matter expertise.  […]

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Views per Session and Average Session Duration now available in GA4

1 December 2022 0

Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two […]

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Google is updating its Display and Video 360 Account Level Suspensions policy

1 December 2022 0

This month Google is updating its policy regarding Display and Video 360 suspensions at the account level. The following update was provided by Google and […]

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In-house vs. agency SEO work: The pros and cons

1 December 2022 0

Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking […]

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Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

1 December 2022 0

Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access […]

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Google Discover performance reports improve accuracy

1 December 2022 0

Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you […]

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3 big reasons businesses can be thankful for SEO

1 December 2022 0

SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the […]

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Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

30 November 2022 0

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them […]

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