Will Google’s Ad Disclosure schema catch on?

31 July 2020 0

It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article. Source: […]

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Updates on our work to improve user privacy in digital advertising

31 July 2020 0

Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access […]

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Marketer’s guide to data-driven marketing attribution

31 July 2020 0

30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The […]

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Why SEOs should care about brand

31 July 2020 0

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole […]

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020

31 July 2020 0

30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has […]

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5 tips for starting international PPC

31 July 2020 0

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please […]

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On-page and Off-page Optimization of Blog Posts to Get More Traffic. Simple Tricks That Work

31 July 2020 0

Blogging is a lucrative online business no doubt about it. A lot of people want to start a blog as a means of making money […]

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Google adds ‘Black-owned’ business attribute to local listings

30 July 2020 0

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Please visit […]

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Making every interaction with customers matter

30 July 2020 0

30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s […]

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Feedback optimization: A user-first approach to SEO

30 July 2020 0

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search […]

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