Yandex ‘leak’ reveals 1,922 search ranking factors
A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. […]
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Where should you spend your SEO budget?
Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers […]
Google Account-level negative keywords are here
To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and […]
How to build a winning SEO tool stack for 2023
SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, […]
Moving on from search engine optimization to search optimization
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long […]
Is ChatGPT Use Of Web Content Fair?
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web […]
Where Are The Advertisers Leaving Twitter Going For The Super Bowl?
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know. The post […]
Sustaining A SaaS Brand & Organic Channel During A Recession
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS […]
8 Content Writing Tips From Experts In 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post […]
This day in search marketing history: January 27
Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a […]
