How to Attribute Your Company’s Revenue Growth to Your SEO Efforts via @LongtailUX

3 December 2020 0

Measuring the ROI of SEO can pave the way for unlocking budgets. Prove the value of your organic search campaigns using some of these methods.The […]

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Google Explains Discovery & Refresh Data in Crawl Stats Report via @MattGSouthern

3 December 2020 0

Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics.The post Google Explains […]

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Google: Page experience signals for ranking apply only to mobile

2 December 2020 0

A new FAQ page answers questions about ranking, various site architectures, AMP and more. Please visit Search Engine Land for the full article. Source: […]

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Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub

2 December 2020 0

2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.The […]

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How Search Queries Trigger Structured Information Cards (Knowledge Panels) via @bill_slawski

2 December 2020 0

A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.The post How […]

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How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson

2 December 2020 0

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.The post How to Use Your Content […]

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7 Musts for a Successful YouTube Channel via @brie_e_anderson

2 December 2020 0

A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.The post […]

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Google expands local business message & map query analytics

2 December 2020 0

Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights. Please visit Search Engine […]

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Find trending products on the Google Shopping Gift Guide

2 December 2020 0

What do you buy for the techie who has everything? Or the chef who’s always trying new recipes? Turn to the Google Shopping Gift Guide […]

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

2 December 2020 0

30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the […]

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