This is what a customer data platform (CDP) is designed to do

25 September 2020 0

30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed […]

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Tips to reinvigorate your social marketing strategy for impact & authenticity

25 September 2020 0

30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers […]

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

25 September 2020 0

30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in […]

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Is Amazon about to eat Google’s lunch?

25 September 2020 0

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Please visit Search Engine Land for the full article. […]

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15 Game-Changing Rules for SEO

25 September 2020 0

Today, when the majority of businesses are moving online, SEO or Search Engine Optimization has become more important. For those who are new in the […]

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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

24 September 2020 0

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Please visit Search Engine Land […]

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The rise of reputation experience management

24 September 2020 0

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer […]

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Google brings bidding to Local Services Ads

24 September 2020 0

Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article. Source: Search […]

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Bing applies AI and natural language models to autosuggest, People Also Ask

24 September 2020 0

Intelligent answers and semantic highlighting are also rolling out to more markets. Please visit Search Engine Land for the full article. Source: Search Engine […]

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How to adapt your SEO strategy to navigate through the pandemic

24 September 2020 0

30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to […]

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