Search Engine Land

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can […]

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently […]

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its […]

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping […]

Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and […]

Google today announced a new “standalone product token,” Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. […]

Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What it does. About this result […]

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion […]

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in […]

Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: […]