Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its head and exposes a level of uncertainty.
In this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and guest speaker, Stephanie Liu, to debunk 4 myths of consumer data privacy that are holding marketers back.
The presentation covers:
The spectrum of consumer preferences about their data privacyWhat you can change about your marketing operation to adaptHow marketers use a customer data platform (CDP) to support a mutual value exchange between the business and the consumer
Access the recording here.
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Source: Search Engine Land
Link: Debunking the 4 myths of consumer data privacy that are holding marketers back
