Search Engine Land

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with […]

I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai […]

Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, […]

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about […]

A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t […]

If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. […]

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, […]

Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes […]

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where […]

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in […]