Search Engine Land

Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were […]

Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google […]

Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This […]

Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming […]

Achieving a higher ranking in search engine results is a common goal for website owners and SEO marketers. However, while it’s easy to talk about, […]

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its […]

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it […]

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October, it is now really going to be fully […]

Redirects are a way of moving a webpage visitor from an old address to a new one without further action from them. Each webpage has […]

Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, […]