Google Inside Adwords

According to research we began with Ipsos over the summer, consumer behavior is showing a surprising trend: 1 in 4 US holiday shoppers said they […]

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online […]

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. […]

Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to […]

Retailers have played a vital role in Asia Pacific’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing […]

Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to […]

Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in […]

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time […]

With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving […]