Investing in the next generation of measurement on YouTube
Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of […]
Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of […]
Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of […]
At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on […]
Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. […]
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. […]
When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. […]
Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for […]
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a […]
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, […]
App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important […]
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