New ways to find shopping inspiration on Google
Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion […]
Google Inside Adwords
The future of attribution is data-driven
In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve […]
Magic in the making: The 4 pillars of great creative
Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand’s advertising should show […]
Giving users more transparency into their Google ad experience
Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping […]
Helping travelers discover new things to do
While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near […]
Display campaigns made easy
Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our […]
How retailers can stand out this holiday season
The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in […]
Think Retail on Air is Tuesday, August 31 at 10 a.m. PDT
It’s time to get ready for the holiday season! This year, we expect shoppers to continue using the digital-first services they learned during the pandemic, […]
New ways to find deals and shop on Google
When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased […]
Tools and partnerships to help travel recover and thrive
The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches […]
