Unlocking business success with the power of data management by Cynthia Ramsaran

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information.

Sponsored by:

In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial director of MarTech, paint a vivid picture of how master data management goes beyond technology. It is a strategic asset that empowers businesses to make informed decisions, drive efficiency and unlock new avenues of growth.

Tune into the podcast and learn:

MDM’s pivotal role as the librarian of the organization’s data.

The core principles of MDM and how these principles help eliminate inconsistencies and redundancy, enhancing overall efficiency.

How accurate and up-to-date information helps shift the focus from data management to revenue generation.

Tune in to other episodes in the series here.


Gurpinder Dhillon, Vice President – Master Data Business

Gurpinder is a data enthusiast and practitioner. In his role as Vice President of Master Data he is committed to exploring new and innovative data management services/capabilities that help our customers succeed. Gurpinder has more than 18 years of product and marketing management expertise expanding various industries and geographies with a strong focus on Enterprise Data Management and Master Data strategy and integration across the organization. In his data management journey, he has worked with a diverse portfolio of companies embarking on their data management journey. He has helped organizations set up and launch effective data management programs driving time to value model. Gurpinder holds a Commerce & Computer Science undergraduate degree with an MBA in business strategy.


Kim Davis, Editorial Director, MarTech

Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.


Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

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