Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance.

The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Source: Search Engine Land
Link: Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?