Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
Please visit Search Engine Land for the full article.
Source: Search Engine Land
Link: New RLSA Strategies for Search Marketers
Leave a Reply