Google testing blue visit button for search result snippets

Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results.

What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X:

Why we care. If Google does roll this new visit button out, and that is a big if, this might drive a higher click-through rate to search result snippet in the search results. Big blue buttons to drive attention and may result in more clicks to the web search results than maybe it did before.