Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines.

The new service, called Generative Engine Optimization (GEO), is an evolution from traditional SEO services. While SEO is the practice of optimizing websites to rank in search engine results to increase organic traffic, GEO services takes this a step further. 

Generative Engine Optimization includes strategies to ensure website content can be accurately discovered, interpreted, and favorably ranked in AI-enhanced search engines like ChatGPT, CoPilot, Perplexity and Google’s Gemini. For Google specifically, this also includes gaining visibility in AI Overviews.

“AI-driven search engines are going to transform the online search experience as we know it. We’re excited to embrace this change and be one of the first to hit the market with Generative Engine Optimization services that will help clients beat their competition and gain visibility online,” said John Lincoln, Ignite Visibility’s co-founder and CEO.

Ignite Visibility’s new Generative Engine Optimization service includes:

A complete Brand Sentiment Analysis to see what ChatGPT, Gemini, and Copilot say about your brands.

Competitor Research and Discovery to understand what businesses are being recommended for important keywords.

Generative Engine Sourcing Research and Analysis to track cited sources.

In-depth Keyword Research to understand which queries generate an AI overview response and analyze how to gain visibility.

Topic Overview Analysis to review the content produced around those keywords.

The foundation of Ignite Visibility’s GEO services are rooted in analysis and research in order to create a unique strategy based on each individual business’s needs. What’s needed in order to gain visibility in generative search engines will vary by every query, business and industry.

“Once we have a great SEO strategy in place, we can craft high-quality, relevant, and engaging content that we know users, search engines and AI-driven platforms are looking for. Through multimedia content diversification, we will be able to help brands increase their authority and trust to stay competitive in search engines and new AI platforms,” said Jen Cornwell, Ignite Visibility’s VP of SEO.

Work with Ignite Visibility to prepare your brand for the future of generative AI-driven search engine results. Learn more about Ignite’s newest GEO Service here.

For more information on Ignite Visibility’s wide range of innovative digital marketing and advertising services, visit