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How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)…
Please visit Search Engine Land for the full article.
Source: Search Engine Land
Link: Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
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