Baidu has unveiled the latest edition of its generative AI model, Ernie 4.0.
The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s ChatGPT-4.
Search engine plans. Baidu is planning to integrate Ernie 4.0 into its search engine, maps, business tools, and cloud services. The company’s CEO, Robin Li, has said this will change how the search engine responds to queries, by providing customized answers instead of the lists of results and links. The exact timeline for these changes is yet to be confirmed.
Capabilities. Baidu CEO, Li, claimed that the Ernie model has been “significantly improved” in terms of understanding queries, generating more advanced responses and memory functionality. Speaking at an event in Beijing, he said that the 4.0 version can:
Generate a car commercial within minutes.
Solve complicated math problems.
Create plots for novels from scratch.
Why we care. Baidu has strategic plans to integrate its updated chatbot across its suite of products, including its search engine. The potential ramifications are substantial, potentially reshaping rankings, website traffic, and the positioning of advertisements. The exact magnitude of these effects remains uncertain until the implementation of these plans. For marketers, staying on top of the latest developments is crucial as these changes unfold.
Language issues. Ernie 4.0’s primary language is Mandarin Chinese, and so it’s not yet able to process queries in English to the same advanced level.
Availability. The Ernie Bot was first unveiled in March and was made available to the public in August. The 4.0 model has not yet been rolled out to the general public, however, Baidu has invited some people to trial it.
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What has Baidu said? Baidu CEO Li said in a statement:
“Ernie 4.0 has achieved a full upgrade with drastically improved performance in understanding, generation, reasoning, and memory.”
“These four core capabilities form the foundation of AI-native applications and have now unleashed unlimited opportunities for new innovations.”
Dig deeper. There’s more coverage of the news on PC Mag.