Latest SEO News
Rethinking your keyword strategy: Why optimizing for search intent matters
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches […]
Google’s link reporting tool is now fixed
Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google […]
Incrementality testing in advertising: Who are the winners and losers?
Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were […]
Understanding link velocity: Truths and myths by Serpzilla
Achieving a higher ranking in search engine results is a common goal for website owners and SEO marketers. However, while it’s easy to talk about, […]
Microsoft moves Smart Shopping to Performance Max
Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming […]
Microsoft Copilot expands AI power to Display Ads
Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This […]
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its […]
Instagram tests unskippable video ads in main feed
Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it […]
Google won’t index sites that do not work on mobile devices after July 5th
Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October, it is now really going to be fully […]
