Survey Shows Users Prefer AMP Over Regular Content by @MattGSouthern
A majority of survey respondents say they are more likely to click on an AMP link over a regular one.The post Survey Shows Users Prefer […]
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It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to […]
SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search […]
Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads
Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the […]
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The […]
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, […]
Google Search Analytics report now breaks down job listings & details results
New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. The post Google Search Analytics report […]
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale. The post Amazon Prime Day’s surprising […]
Get the Google Analytics Data You Need Using Natural Language Queries by @MattGSouthern
Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language.The post Get the Google Analytics Data […]
SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to […]
