Search Engine Land

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search […]

Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever. The […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value […]

Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world. The post Google reports […]

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura […]

Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using […]

The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account. The post AdWords managed accounts get a roll-up of […]

Convention-related queries on Google desktop fail to deliver any special convention search features. The post Bing brings national convention search tools to desktop & mobile; […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps […]