Search Engine Journal

Before making changes to your strategy, it’s important to take the time to gather customer insights—but from where? This article reviews 10 surprising ways to […]

If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you […]

An effective SEO strategy needs to generate high-quality link building opportunities. Dibz is a link prospecting tool that automates this process and allows you to […]

Want to reach a broader customer base to show off the experience and lifestyle that your brand has to offer? Get creative by mixing up […]

Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much […]

As of December 15, insights are now available for photos in Google My Business.The post New Google My Business Insights: Compare Photo Views Against Competitors […]

Google’s Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service.The post Google Warns Against Automated […]

Don’t make a new sales page for your holiday sales every year. Instead, have one that you can build on year after year. Maintain your […]

In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews […]

Video is one of the search marketing trends to look forward to so now would be the perfect time to add video to your marketing […]