Google Inside Adwords

As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults […]

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch […]

Ensuring that your ads are able to be seen is an important baseline for driving brand impact. That’s why we’ve been so focused on improving […]

For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be […]

The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right.In […]

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products […]

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over […]

Welcome to the Google Performance Summit livestream! Tune in at 9AM PT/12PM ET to hear Google’s latest mobile-first innovations, the moment they’re announced. Join the […]

In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their […]

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign […]