Google Inside Adwords

For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be […]

The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right.In […]

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products […]

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over […]

Welcome to the Google Performance Summit livestream! Tune in at 9AM PT/12PM ET to hear Google’s latest mobile-first innovations, the moment they’re announced. Join the […]

In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their […]

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign […]

It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail […]

People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers […]

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in […]