Search audience ad innovations see strong momentum
Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the […]
Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the […]
Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go […]
When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is […]
Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have […]
Mobile has forever changed the way people shop. A shopper’s smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: […]
Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest […]
AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView […]
Ninety percent of smartphone users say they aren’t absolutely sure of the specific brand they want to buy when they begin shopping1 and nearly half […]
Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, […]
The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, […]
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