The importance of site-wide tagging for accurate conversion measurement
Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and […]
Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and […]
When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that’s focused […]
This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently […]
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install […]
Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services […]
As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach […]
We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops […]
When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also […]
High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape […]
Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing […]
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