Growing in-app viewability coverage with Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, […]
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, […]
App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important […]
Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate […]
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the […]
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products […]
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from […]
Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching […]
We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get […]
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around […]
Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made […]
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