Turning data into results with data-driven attribution
Showcasing how Mercedes-Benz Germany increased performance with data-driven attribution, and introducing new ways to see success with this model. Source: Google Inside Adwords Link: Turning […]
Google Inside Adwords
Use new AR features to shop for beauty products and shoes
We’re announcing two new AR features on Google that make it easier to shop for foundation and sneakers. Source: Google Inside Adwords Link: Use new […]
3 ways for hotels to maximize their presence on Google
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.[000203]That’s because travelers often come to […]
A new way to control and optimize frequency on YouTube
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.That challenge has only increased as linear TV viewership […]
3 ways to keep audiences engaged in a content-driven world
Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel […]
Easily track your packages with new Gmail features
Does this scenario sound familiar? You spend hours shopping for the perfect gift, find a great deal and place the order. And as you wait […]
New ways to find holiday deals on Google
The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans […]
3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their […]
Your ads, your choice
Online advertising doesn’t need to be confusing or out of your control. Whether you’re watching tutorials on YouTube or looking up recipes on Search, you […]
