3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their […]
Google Inside Adwords
Your ads, your choice
Online advertising doesn’t need to be confusing or out of your control. Whether you’re watching tutorials on YouTube or looking up recipes on Search, you […]
Get more visual results when you shop on desktop
Shopping is about so much more than just buying — it’s also about browsing, researching and narrowing down your options to get the right product […]
Increasing access to mental healthcare in Ireland
Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but […]
The YouTube Effect: New ways to reach engaged audiences
People are gravitating toward content they relate to, whether they’re watching in their living rooms or scrolling short-form video on their phones. And they’re finding […]
A Google Ads expert uses her skills to support nonprofits
Lauriane Giuranna is a Google Ads specialist, working with advertisers to make the best out of Google’s digital marketing tools. When she had the chance […]
Easier ways for brands to manage suitability across Google
With the rise of streaming, content creation is more diverse than ever before and consumers have more choice than ever on what to watch. In […]
3 new ways to help attraction and tour operators reach more travelers
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” […]
Strengthening measurement with new tagging capabilities
Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, […]
9 new features and tools for easier shopping on Google
Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right […]
