3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication. Please visit Search Engine Land for the full article. Source: Search […]
Articles by ZE-Company
Search insights and shifting consumer behaviors and trends during COVID-19
Here’s a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right now. Please visit […]
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations. Please […]
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue “wasn’t as noticeable,” though ad prices continue to be lower. Please visit Search Engine Land for the full […]
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands. Please visit Search Engine Land for the full article. Source: […]
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over. Please visit […]
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land. Please visit […]
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers. Please visit Search Engine Land […]
Stopping bad ads to protect users
People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This […]
