What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to everyone. Please visit Search Engine Land for the full article. Source: Search […]
Articles by ZE-Company
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Please visit Search Engine Land for the full […]
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional. Please visit Search Engine Land for the full article. […]
Facebook Shops: Up next on Live with Search Engine Land
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about […]
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article. […]
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights. Please visit Search Engine Land […]
Navigating the road ahead: The benefits of real-time marketing
Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and […]
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. Please visit Search Engine […]
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Please visit Search Engine Land for the full article. Source: […]
