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Articles by Stephen Watts

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Using The Jobs To Be Done (JTBD) Framework For SEO Content

19 May 2022 Search Engine Journal 0

Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here’s how. The […]

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Redirect Management: An SEO Beginner’s Guide

14 February 2022 Search Engine Journal 0

Don’t lose link equity or sabotage UX by redirecting users to the wrong place. Here’s how to clean up and future-proof all your redirects. The […]

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Web Team Project Prioritization Frameworks To Set SEO Up For Success

21 January 2022 Search Engine Journal 0

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks.The post Web Team Project Prioritization Frameworks To […]

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When (& When Not) to Write Meta Descriptions via @sejournal, @s_watts_seo

14 July 2021 Search Engine Journal 0

Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know.The […]

How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo

31 October 2019 Search Engine Journal 0

Want to create truly valuable SEO content? Find subject matter experts. Here’s how to do it.The post How to Find Subject Matter Experts Using Slack […]

How to Use SEO Traffic to Make the World a Better Place via @s_watts_seo

13 June 2019 Search Engine Journal 0

Here’s how to use SEO to generate awareness for important social issues without damaging your existing conversion and traffic volumes.The post How to Use SEO […]

SEO Strategies for Knowledge Base Self-Serve Customer Success by @s_watts_seo

10 December 2018 Search Engine Journal 0

Learn the value of using SEO for knowledge base support content and how to optimize this sort of content.The post SEO Strategies for Knowledge Base […]

When (& When Not) to Write Meta Descriptions by @s_watts_seo

6 August 2018 Search Engine Journal 0

Here are four reasons you must write meta descriptions – and five times when you may not want to.The post When (& When Not) to […]

Durable URLs for SEO: How, When & Why to Use Them by @RedmontBham

2 April 2018 Search Engine Journal 0

Learn how, why, and when you should use durable URLs for long-term SEO success.The post Durable URLs for SEO: How, When & Why to Use […]

How to Use Regex for SEO & Website Data Extraction by @RedmontBham

14 February 2018 Search Engine Journal 0

Find out what regex is, how to start using it with web crawlers, and some interesting real-world use cases.The post How to Use Regex for […]

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