Articles by Matt Southern

Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.The post Google to Unify App and Website Measurement […]

Google Ads is expanding close variants to include words that have the same meaning as the original keyword.The post Google Ads Close Variants to Include […]

Google’s John Mueller explains that a sitelinks search box can take up to a month to appear in search results.The post Google’s John Mueller: Sitelinks […]

Google’s John Mueller cleared up a misconception about whether there’s a ranking benefit to marking all outbound links as nofollow.The post Google’s John Mueller: No […]

Instagram is cracking down on accounts that primarily post memes, deleting popular pages that have amassed millions of followers.The post Instagram Purges Meme Accounts, Shutting […]

Pinterest is putting its shopping capabilities front and center with a new addition to its home feed.The post Pinterest Adds a Shopping Section to its […]

Facebook is rolling out several updates to Business Manager designed to compliment the new features launched earlier this year.The post Facebook Updates Business Manager With […]

Google’s John Mueller recently stated that URLs should be kept under 1,000 characters in length.The post Google’s John Mueller Recommends Keeping URLs Under 1,000 Characters […]

Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.The post Google Ads Editor Updated With 4 New […]

Google has updated Keyword Planner with the ability to show the most relevant keyword ideas based on the seed keyword.The post Google Keyword Planner Updated […]