Articles by Matt Southern

Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia.The post Facebook to Officially Start Hiding Like Counts […]

Snapchat has substantially increased the maxmimum duration of video ads from ten seconds to three minutes.The post Snapchat Extends Length of Video Ads from 10 […]

Pinterest is rolling out a new ad format as well as an all new design for business profiles.The post Pinterest’s New ‘Shop the Look’ Ads […]

Google is rolling out a new look for call-only ads which is said to help drive higher quality leads.The post Google Ads Changes the Design […]

Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.The post Google Ads Introduces Improved Keyword Recommendations via @MattGSouthern appeared […]

Google is giving site owners the ability to customize how their content is previewed in search results.The post Google Lets Site Owners Customize Their Search […]

In the latest instalment of the ‘Ask Google Webmasters’ video series John Mueller addresses a question about server migrations.The post Google’s John Mueller on SEO-Friendly […]

Google has given SEOs and site owners advance notice that a broad core algorithm update will be released later today. Later today, we are releasing […]

Google Ads is now letting users set up conversion tracking during the campaign creation process.The post Google Ads Lets Users Set Up Conversion Tracking During […]

Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits.The post Google Ads Smart Bidding Now Supports Store Visits Optimization […]