Instagram Focuses on Reels, Upsets Users via @MattGSouthern
A recent update to the Instagram app suggests the company is going all-in on Reels, much to the dismay of loyal users.The post Instagram Focuses […]
Articles by Matt Southern
Google Web Stories Plugin for WordPress Gets First Big Update via @MattGSouthern
Google is rolling out the first major update to its Web Stories plugin for WordPress which comes with three useful new features.The post Google Web […]
Snapchat Rolls Out More Ads Certification Courses via @MattGSouthern
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising.The post Snapchat Rolls Out More […]
Search Ad Spending is Growing in 2020 Despite Pandemic via @MattGSouthern
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.The post Search Ad Spending is Growing in […]
Google Webmasters Rebrands As ‘Google Search Central’ via @MattGSouthern
Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.The post Google Webmasters […]
Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly via @MattGSouthern
A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued.The post Study Finds Virtual Assistants Are Getting […]
Google Releases its Site Kit WordPress Plugin Out of Beta via @MattGSouthern
Google released version 1.0 of its Site Kit WordPress plugin, which means its officially out of beta after 6 months.The post Google Releases its Site […]
Google Releases Study of 2019 Holiday Shopping Trends via @MattGSouthern
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.The post Google Releases Study of 2019 […]
DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern
A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice.The post DuckDuckGo Study Finds More People […]
Google Ads Officially Announces Rollout of Lead Form Extensions via @MattGSouthern
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.The post Google Ads Officially Announces Rollout of Lead […]
