Articles by Matt Southern

Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John MuellerThe […]

Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.The post Google Data: Top Holiday Shopping […]

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers.The post Google […]

Google goes over how its search index is organized, and how it makes SERPs useful, in a new explainer published to the company’s blog.The post […]

Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today.The post Google Confirms Rollout of Core Algorithm Update via @MattGSouthern […]

Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics.The post Google Explains […]

Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.The post Google Combines Hreflang Signals […]

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.The post […]

There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.The post Google’s John […]

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.The post Instagram is Letting Advertisers […]