Articles by Matt Southern

Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page.The post Google: Audio Versions of Text […]

YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis.The post […]

TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.The post TikTok Trend Report: Content Ideas […]

Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.The post Google On The Worst it […]

YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips.The post YouTube Launches […]

Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.The post Twitter Eyes Subscriptions for Premium […]

Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.The post Bing […]

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.The post Facebook & Instagram Shops […]

Google has 12 new types of manual action penalties which involve violations of Google News and Google Discover policies.The post Google Adds 12 New Types […]

Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings.The post Google: Removing Blog Comments May Impact […]