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Articles by Jacqueline Dooley

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How a brand-to-local marketing strategy amplified The Grasshopper Company’s growth

3 June 2021 ClickZ 0

30-second summary Grasshopper needed a central way to manage their online brand and lead generation strategy with hundreds of local dealerships, all of whom operate […]

How Humanscale pivoted from in-office to the WFH furniture market

19 April 2021 ClickZ 0

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space The […]

How Ad Council raised $407M in donated media for their mask campaign

25 March 2021 ClickZ 0

30-second summary: The Ad Council needed to create messaging about the benefits of wearing masks that resonated with people throughout the US. They faced several […]

How to create a seamless interactive voice experience

11 March 2021 ClickZ 0

30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology […]

How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

9 March 2021 ClickZ 0

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, […]

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

1 March 2021 ClickZ 0

30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in […]

A data-centric customer acquisition playbook for insurance companies

25 February 2021 ClickZ 0

30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how […]

AI-powered chatbots deliver personalization at scale

19 February 2021 ClickZ 0

30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond […]

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Conversational data shifting consumer privacy discussion

17 February 2021 ClickZ 0

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy Conversational […]

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How to upgrade your virtual sales enablement approach for long-term success

16 February 2021 ClickZ 0

30-second summary: A successful virtual sales enablement approach employs a combination of technology, information, and human interaction. Virtual learning and enablement platform Allego published The […]

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