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Articles by Ginny Marvin

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

25 September 2017 Search Engine Land 0

Artificial intelligence powering new product development for Bing Ads. The post Bing Ads & LinkedIn graphs integration underway, more in-market audiences available appeared first on […]

AdWords Editor update supports Shopping Showcase Ads

20 September 2017 Search Engine Land 0

Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land. […]

Account-level ad extensions now available in Bing Ads

20 September 2017 Search Engine Land 0

The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land. Please visit […]

Google kills test of second description in search ads

20 September 2017 Search Engine Land 0

The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first […]

Google gradually limiting search ads on addiction treatment queries

19 September 2017 Search Engine Land 0

Another side effect of the opioid epidemic: A marketing environment ripe for abuse. The post Google gradually limiting search ads on addiction treatment queries appeared […]

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

8 September 2017 Search Engine Land 0

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking […]

Google rolling out support for AMP landing page in AdWords search campaigns globally

8 September 2017 Search Engine Land 0

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. The post Google rolling out support for AMP landing page […]

Bing Ads now shows remarketing bid adjustment suggestions based on CPA data

6 September 2017 Search Engine Land 0

Suggestions are available in the Opportunities tab. The post Bing Ads now shows remarketing bid adjustment suggestions based on CPA data appeared first on Search […]

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

6 September 2017 Search Engine Land 0

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view […]

Google AdWords’ automated ad suggestions test is getting a reboot

5 September 2017 Search Engine Land 0

The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test. The post Google AdWords’ automated ad suggestions test […]

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