Recipe for TikTok Sucess: Inside Fazoli’s Test Kitchen
TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with […]
Articles by Elizabeth Roscoe
Do I have your attention? Creating ‘ignite moments’ with Brian Solis
A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in […]
Why Wordle is winning
Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure […]
Putting people first: The path to building a digital center of excellence
30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size […]
ClickZ’s 5 most popular articles of 2021
2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, […]
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. […]
Generation novel: How to market to the new post-pandemic customer
30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key […]
No man’s land: Womble Bond Dickinson bridges the gap between digital marketing and business development
30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, as well as honest conversations, […]
