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Articles by Christine Zirnheld

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Layer on the automation: How to combine automation options for PPC success

9 August 2022 Search Engine Land 0

To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of […]

Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News via @sejournal, @shepzirnheld

7 May 2021 Search Engine Journal 0

This week on Marketing O’Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.The […]

iOS 14.5 Update Launches & More Digital Marketing News via @sejournal, @shepzirnheld

30 April 2021 Search Engine Journal 0

The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.The […]

Microsoft Advertising’s New Features & More Digital Marketing News via @sejournal, @shepzirnheld

23 April 2021 Search Engine Journal 0

Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.The post […]

Microsoft Audience Network Introduces Facebook Import & Video Ads via @sejournal, @shepzirnheld

21 April 2021 Search Engine Journal 0

The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.The post Microsoft Audience Network […]

Google’s Product Review Update & More Digital Marketing News via @sejournal, @shepzirnheld

16 April 2021 Search Engine Journal 0

In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.The […]

Search Console Introduces Regex Filters & More Digital Marketing News via @sejournal, @shepzirnheld

9 April 2021 Search Engine Journal 0

Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O’Clock.The post Search Console Introduces Regex […]

Microsoft Advertising’s New Rollout & More Digital Marketing News via @sejournal, @shepzirnheld

5 April 2021 Search Engine Journal 0

The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.The post […]

Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]

11 December 2020 Search Engine Journal 0

Also on this week’s Marketing O’Clock: commerce trends, YouTube Primieres adds new features, Chrome blocking heavy ads, and more.The post Reaction to Google December 2020 […]

Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]

4 December 2020 Search Engine Journal 0

Facebook hands out millions in ad credits due to reporting error, Amazon boasts its biggest holiday shopping season ever, and more.The post Google Ads Is […]

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