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Articles by Barry Levine

Google launches major new initiative to protect both consumer privacy and free online content

23 August 2019 ClickZ 0

Google announced Thursday a major new privacy initiative that could, if adopted by the industry, significantly change how ad targeting works on the web. In […]

Voice agents and interfaces will require many new marketing strategies

19 April 2018 Search Engine Land 0

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice […]

1plusX adds search-like keyword targeting to its DMP

12 March 2018 Search Engine Land 0

The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms. The post 1plusX adds search-like keyword […]

Instapage launches first landing page platform with AMP

14 February 2018 Search Engine Land 0

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%. The […]

LaterPay offers first paywall platform for AMP pages

30 November 2017 Search Engine Land 0

The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met. The post LaterPay offers first […]

Salesforce’s Einstein boosts search in its Commerce Cloud

19 October 2017 Search Engine Land 0

The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce’s Einstein boosts search in its Commerce […]

PaveAI unveils AI-powered platform to turn Google Analytics into actions

29 June 2017 Search Engine Land 0

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post […]

Branch offers first deep-linking from ads on AMP pages to app content

27 June 2017 Search Engine Land 0

The deep-linking provider is out with ads for AMP that can link directly to specific content in apps. The post Branch offers first deep-linking from […]

LiveRamp adds people-based search targeting to IdentityLink

8 June 2017 Search Engine Land 0

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search […]

Moz Local now provides data from Google My Business

2 February 2017 Search Engine Land 0

The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns. The post Moz Local […]

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