Articles by Barb Palser

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser […]

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. The post Breaking news: When AMP goes through the roof […]

With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. The post Twitter ramps up […]

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. The post Is AMP the answer to format fragmentation? […]

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first […]

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of […]

Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. The post Google AMP carousels […]

Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers. The post […]

Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from […]

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will […]