Your guide to PPC budget management in Excel
Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme: Recessionary […]
Articles by Anthony Tedesco
How to level up your analytical skills with Excel
With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, […]
3 PPC marketing trends to keep a pulse on in 2023
As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I […]
Excel pivot table best practices for search marketers
In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your […]
7 useful Excel formulas and functions for PPC
My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance […]
Why you should invest in branded keywords even if your company ranks #1 on Google
Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is […]
