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Articles by Andy Betts

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10 Content Marketing Trends To Watch In 2022 [Infographic]

3 December 2021 Search Engine Journal 0

Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022.The post 10 Content Marketing Trends […]

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What Is a Lead Magnet & 10 Examples You Can Use Now via @sejournal, @andybetts1

26 July 2021 Search Engine Journal 0

Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales.The post What Is a […]

How to Boost Shared Value with Integrated vs. Siloed Marketing via @andybetts1

5 March 2021 Search Engine Journal 0

Siloed marketing communications used to be the norm for enterprise brands, but it’s time for an integrated approach. Here’s what you need to know.The post […]

Saying goodbye to data friction with MessageGears and personalized messages at scale

30 October 2020 ClickZ 0

30 second-summary: Email is their most important channel to connect with their existing customers The ESP ecosystem is fundamentally disconnected and broken for the email […]

Tech Talk with Talon.One: Managing Your promotion stack with ease and efficiency

27 August 2020 ClickZ 0

30-second summary: Consumers face a plethora of promotional choices and offers with a need to stand out Marketing and development discord can cause bottlenecks with […]

Top 10 marketing-related AI thought leaders to follow

24 June 2020 ClickZ 0

30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically […]

Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap via @andybetts1

29 October 2019 Search Engine Journal 0

Learn how you can achieve maximum impact with real-time research and the intelligent automation of labor-intensive SEO tasks.The post Real-Time Insight & Real-Time Action in […]

The Business of Enterprise SEO: Mastering People, Process & Platforms via @andybetts1

23 July 2019 Search Engine Journal 0

Here’s how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.The post The Business of […]

Real-Time SEO: The Future of Research, Insights & Rank Data via @andybetts1

28 May 2019 Search Engine Journal 0

Here’s why using real-time SEO insights is key to optimizing for consumers and driving cross-channel digital revenue.The post Real-Time SEO: The Future of Research, Insights […]

Technical SEO Is a Necessity, Not an Option by @andybetts1

10 April 2019 Search Engine Journal 0

Technical SEO is the foundation upon which any successful strategy is built. Here’s why technical SEO is so important.The post Technical SEO Is a Necessity, […]

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