Month: September 2024

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.”  Google is regularly updating its algorithm, AI is getting […]

B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, […]

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential […]

Guest posts are among the first methods people hear about when learning about link building.  There are definitely wrong ways to do guest posting. But […]

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions […]

Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, […]

Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling […]

For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error […]