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Month: August 2024

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Survey: Google updates, self-preferencing, AI Overviews are top SEO threats

26 August 2024 Search Engine Land 0

Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing […]

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ChatGPT prompts for SEO: What you need to know

26 August 2024 Search Engine Land 0

ChatGPT has many applications for content and SEO.  This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share […]

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Reframing SEO: Why training search engines is the new game in the age of AI

26 August 2024 Search Engine Land 0

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we […]

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Google Search may now use OG title for title links

26 August 2024 Search Engine Land 0

Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search […]

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Reports: Perplexity ads to launch in Q4

23 August 2024 Search Engine Land 0

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will […]

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How to prioritize technical SEO tasks

23 August 2024 Search Engine Land 0

Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t […]

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Amazon Ads: How to boost efficiency and reduce wasted spend

23 August 2024 Search Engine Land 0

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives […]

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Mastering email campaign execution by Edna Chavira

23 August 2024 Search Engine Land 0

Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign […]

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Google SA360 now supports Microsoft automated bidding

22 August 2024 Search Engine Land 0

Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers […]

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Google releases Ad Manager API v202408

22 August 2024 Search Engine Land 0

Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting […]

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